Pablo Escobar has received some renewed interest in his criminal exploits, thanks in part to the hugely popular Netflix series Narcos, which depicts his rapid ascent to becoming a notable drug kingpin. Now it seems that his brother, Roberto Escobar, is looking to make waves in society in a less obstructive and more meaningful way.

The Next Web reports that Escobar has just launched his very first cryptocurrency, which is being called dietbitcoin (or DDX for market purposes.) Olof Gustafsson, the CEO of Escobar Inc., describes this business venture as “Roberto Escobar’s gift to the people.” He also explains the interesting reasoning behind the coin’s inception, admitting that “basically, an undercover CIA agent tried to infiltrate our company, Escobar Inc, and the fact that the americans were behind the brain of bitcoin more specifically the CIA was found by Roberto Escobar. So, basically Bitcoin was created by the American government.”

Gustafsson continues to note how “Roberto is a firm believer that a lot of these coins are scams, so he wanted to create dietbitcoin (DDX) for the people which was envisioned to be a forever lasting coin.

“Roberto Escobar has been speculated to have been made over $100 billion and sources say he wants to create a bitcoin competitor, then that is exactly what will happen,” reveals Gustafsson. “Because when Roberto Escobar does something, it becomes big. Roberto Escobar will crush bitcoin in the long-run.”

Dietbitcoin is being marketed as a staunch opponent to Bitcoin, and will reportedly be lighter and faster than its very ubiquitous competitor. Escobar Inc. intends to sell this latest cryptocurrency at a cheaper price, alongside utilizing a “peer-to-peer technology to operate with no central authority or banks.”