MailChimp has joined social media giants Twitter, Facebook, and Google in banning cryptocurrency advertising, citing the need to prevent “scams, fraud, phishing, and potentially misleading business practices” on its email distribution platform.
This was a follow-up to a previous policy, enacted in February 2018, where the company said it would shut down any account related to ICO or blockchain activity.
Customers Cry Censorship
Many customers were furious, and expressed their outrage on Twitter.
“So @MailChimp is closing the Week In Ethereum account in four weeks because they hate blockchains,” one person tweeted.
MailChimp responded to the criticism by backpedaling. “Cryptocurrency-related information isn’t necessarily prohibited,” the company tweeted. “It can be sent as long as the sender isn’t involved in the production, sale, exchange, storage, or marketing of cryptocurrencies.”
Backpedaling Baboon Babble?
When asked for clarification, MailChimp told Futurism it enacted the ban because it believes crypto ads have too often been linked to scams and frauds.
However, the email distribution service insisted that users can still “discuss” cryptocurrencies on its platform. They’re just not allowed to use MailChimp to profit from their crypto discussions:
“The promotion and exchange of cryptocurrencies is too frequently associated with scams, fraud, phishing, and potentially misleading business practices at this time.
It’s important to note that this update to our policy does not prevent the discussion of related topics in messages sent through our platform. For example, journalists and publications may send cryptocurrency-related information as long as they’re not involved in the production, sale, exchange, storage, or marketing of cryptocurrencies.”