For a single tweet about cryptocurrency, Cybersecurity pioneer John McAfee has revealed that he charges $105,000.
Mr McAfee, founder of the eponymous security software, has turned his focus to cryptocurrency in recent years and is using his influence within the community to promote nascent ventures.
With 280 characters available it works out at $375 per character, the McAfee Crypto Team website revealed the cost for any company to promote their product through his Twitter feed.
“I’m the only person in the crypto field that has openly divulged the outrageous amounts of money charged by crypto promoters,” McAfee tells The Independent.
“It’s embarrassingly huge, but it’s true. I have been getting these fees for over six months. I decided to go public with it because I am an advisor to many of these companies and I know that I’m in the cross-hairs of the SEC [US Securities and Exchange Commission], so it is in my interests to prove transparency.”
McAfee’s website cites an “ad-hoc study” by Motherboard that suggests his tweets have a significant influence on the price of cryptocurrencies.
The price rises in between 50 to 350 percent when McAfee promotes a post about a cryptocurrency to his 812,000 Twitter followers
“We can provide promotions through tweets alone – which are proven to be highly effective – or through tweets that are co-ordinated with our professional writing and blogging division,” the McAfee Crypto Team website states, adding: “We turn down over 90 percent of all companies wanting to buy our services.”
McAfee did not reveal the full amount he has received from his latest business venture but on Monday he took a break from tweeting about cryptocurrency to show off pictures of a home he recently bought on the island of Dominica.
Other notable figures who have endorsed cryptocurrencies include the boxer Floyd Mayweather and the actor Jamie Foxx.
The cryptocurrency firm endorsed by Mayweather raised $32 million through an initial coin offering (ICO), however its founders have since been charged with fraud by the SEC.
McAfee warned that other promoters who have not been as open about their dealings with cryptocurrency firms may also face repercussions.