According to a press release on December 21, Comcast, an American global telecommunications giant intends to develop Blockgraph, a blockchain initiative open at a commercial scale in 2019. At present, the telecom giant is working hand in hand with NBCUniversal to test the capabilities of Blockgraph.
Founded in 2001, Comcast is a global media corporation which provides services like cable television, internet and telecom. Concerning revenue, Comcast is the second largest broadcasting company. It is also the most significant television company in the United States. The income generated by the corporation for the third quarter of 2018 was $22.1 billion.
The company’s cable advertising division has already begun the next phase of developing Blockgraph platform. Blockgraph is being developed with the intention of securing personal data and sharing information. Well established firms like Viacom and Spectrum Reach are also working with Comcast in the project.
Blockgraph will provide an ‘identity layer’ in the TV industry which will enable media corporations to share unidentifiable audience data. Better effectiveness and efficiency of Television marketing and advertising is the sole purpose of this peer-to-peer platform.
David Kline, President of Spectrum Reach, said that,’It’s imperative that the use of data prioritises the privacy of consumers’ personal information. Blockgraph’s technology offers enhanced security and privacy protections by allowing all players within the TV ecosystem to directly share insights derived from anonymized and aggregated information.’
According to some publications in the United States, Comcast is labelled as a de facto monopoly in many vicinities. Comcast has also been tagged as the worst company in the States. Lori Swanson, Attorney General Minnesota filed a lawsuit against the company today with charges of charging the customers more than the corporation promised and also for charging customers for unordered and unwanted services.
Apart from the companies own products and services, Comcast actively supports research and development of other blockchain related projects as well.