In India the outsourcing of advertising is becoming a promising opportunity for many marketing firms. Restrictions on crypto ads, imposed by giants like Facebook and Google, are forcing crypto businesses to seek alternative ways to reach customers and investors. The high cost of such services in the global market are pushing more companies towards India.
Several internet giants have recently banned crypto-related ads on their platforms. The social network Facebook imposed restrictions in January. Google, the largest search engine, introduced similar measures in March. The microblogging site Twitter confirmed earlier reports of changing policies in the same direction.
Twitter, leading micro blogging platform, is now considering to ban Bitcoin and cryptocurrency-related ads. This does not come as a shock after Facebook and Google having taken similar steps. This new advertising policy will be implemented in two weeks. It will prohibit advertisements of initial coin offerings (ICOs), cryptocurrency-related ads and token sales on the micro blogging platform globally.
Karnika Yashwant is the CEO of Key Difference Media. His Chennai-based advertising agency works with 14 foreign clients, mostly from Europe. He said “Two or three months ago, there were only a few platforms that helped in advertising. Now, a company going for an ICO will have hundreds of proposals from new marketing agencies that are sprouting in India,”.
“Facebook and Google Adwords hardly generate demand [for ICOs]. Only a person new to the space would be googling about it,” says Salim Ali, CEO of an Indian company which is planning an initial coin offering.
In India marketing services are popular with counterparts. Businessman also like the option to cover costs with cryptocurrency. Marketing services in India are enjoying growing popularity thanks to their affordable rates and also the willingness of local agencies to accept cryptos and tokens.