The world of cryptocurrency never ceases to amaze its spectators.
While popular and bullish cryptocurrency exchanges get taken over by larger companies out of nowhere, other trading platforms seem to be quietly taking over the cryptocurrency space, all without seeking much publicity.
You might have guessed that the last introduction alludes towards eToro, a popular social trading platform which is actually gaining so much traction that it recently passed the psychological value of a whopping 9 million registered users.
etoro – the social cryptocurrency trading app
Unlike Coinbase, the U.S. based cryptocurrency exchange which is widely known for media appearances by its employees just as much as it does for its operations, eToro maintains a relatively low profile.
This baffles a few people because eToro, with its simple to use mobile app that allows users to socially trade between cryptocurrencies easily, has actually established itself as a very successful venture.
It has not only done so by powering social cryptocurrency trading between its users, but it also offers other services such as the trading and investment in exchange-traded funds (ETFs), contracts for difference (CFDs), and indices and commodities.
By offering a slew of options, eToro has slowly established itself as the go to platform for the beginner cryptocurrency trader.
With 9 cryptocurrencies currently being listed on the platform, eToro is now coming out of its shell to start a bullish run with marketing efforts – such as the decision to market video testimonials by real users – and hopes to grow further with this new shade of success among its name.