Subscribers are in for a pleasant surprise, they will get a sigh of relief from the telemarketing messages they receive and a better control if TRAI finalizes its proposal to utilize blockchain technology for regulating telemarketers.
To ensure that only the entities are entitled to initiate commercial communication with subscribed users, the telecom regulator has proposed draft norms to use the distributed ledger technology.
The proposal for using blockchain technology for maintaining telemarketers was made by The Telecom Regulatory Authority of India(TRAI) in the draft of Telecom Commercial Communications Customer Preference Regulations, 2018. The document was available in public forum for comments and counter comments till June 11.
Since the ledger makes the records immutable, this attribute will be utilized to record the consent by the subscriber to receive commercial communication, along with the authorized telemarketing agencies.
“Blockchain has proven useful where the objective is to cryptographically secure information and make it available only when required. Yet none may deny their actions or tamper with records, once recorded on the distributed ledger, which uniformly enforces compliance,” TRAI said in a statement.
It will be first-time blockchain technology has been used at such a scale in the telecom sector, the telecom regulator further added.
“Blockchain will ensure two things — non-retraction and confidentiality. Only those authorized to details will be able to access details and only when they need to deliver service,” TRAI Chairman RS Sharma was quoted by PTI.
The draft has proposed to also keep an eye on repeated telemarketing calls and messages, even to the users who have given consent. The subscriber also has the option to revoke consent if it is abused or is no longer relevant.
“A subscriber must have given consent for a service but that consent can be misused. Under the proposed regulation, the subscriber will be able to revoke consent given to entities whenever he or she desires through TRAI app and other mechanisms, that will be provided under the regulation,” TRAI Secretary SK Gupta was quoted as saying in a PTI report.
Although TRAI had formulated the” Do not Disturb” registry under 2010 to control unsolicited commercial communication, it was not a full-proof strategy, while 23 crore telecom subscribers had registered them on the DND registry, customers consent was obtained by malpractices or by unregistered telemarketers calling from a ten-digit number.
Considering the pitfalls and limited success of DND registry, TRAI had initiated public consultations in 2017 and formed the Telecom Commercial Communications Customer Preference Regulations, 2018 draft.The blockchain is surely building enthusiasm in 23 crore Indians’s bringing the lethal combination of immutability and confidentiality-to curb the menace of spammers